A Personalised Social Media Strategy Plan & Workshop in one!

About the package:

At 2aT we know that Social Media isn’t just about posting content, it’s about designing & implementing a social media strategy that’s inline with a business’ brand identity, audience and goals. Ultimately, a strong strategy will help raise brand awareness, increase conversions & improve a business’ digital presence.

This is not your average workshop! Our Social Media Strategy Package is completely customised & tailored to your brands needs, vision & goals.

Our social media strategy package focuses on your overall digital presence, with a primary focus on Instagram & Facebook (Tailored options available for other platforms). The package consists of an initial private one-on-one briefing session, followed by in-depth research & planning conducted by 2aT, & ends with a personalised strategy & workshop, which consists of training for you & your team on how to start implementing what you’ve learnt throughout.


Who is this package for?

This package is for startups & small businesses who understand the importance of having an online presence, but are feeling overwhelmed with Social Media platforms. You have already taken the plunge & launched your business, but now you are wanting a clear understanding of how to best leverage Facebook &/or Instagram for your business.

Price: $599 ex gst

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Kind words from past attendees:

“Myself and the One Roof team have benefited immensely from the support and strategy 2aT has provided.

Toni and the 2aT team talked through the plan with us, analysing our current strategy and also helping us to understand what is working well and where we can make improvements to see better conversions…

2aT was able to answer all our questions, refine our messaging, better understand our target audience, help us in
pre planning and, most importantly, increase our brand awareness and conversion rate.

I highly recommend the 2aT Startup team to business owners and entrepreneurs who use social media as a tool for marketing and building their brand”


How does it work?

We work with a 3 step process, starting with an initial one-on-one briefing session followed by an in-depth reporting & research phase, & finally concluding with a personalised presentation & workshop session. All outlined below.

Step one: The Debrief Session

Lets chat! We can’t help better a business that we don’t know or understand.

Your initial consult with us will be in laid-back  &  non invasive environment, where we chat to you over coffee & ask a few general questions about your business. This will allow us to better understand your needs, vision & goals for Social Media.

Topics covered include:

– Your business overview
– Identifying your target market
– Social Media goals
– Competitor and industry discussion

Step two: sit back & relax

Now we have more of an understanding of your business & goals, we will put our research & planning hats on, whist you go away & focus on running your business.

Our research & stats cover:

– Competitor Analysis
– Current Social Media audit & review
– Community behaviour;  we will look into how your followers are currently responding
– Keyword and hashtag list creation
– Industry trends, key influencers & marketing opportunities (if applicable)

Step three: Your own private workshop

During this session we get a little more technical. We present to you all our findings as well as a customised strategy plan on how to approach and best leverage Instagram and Facebook moving forward.

Your strategy document & session includes:

– Social Media style guide; learn how to create consistency with your branding
– Target audience profile & segmentation (if applicable)
– Search Engine Opitmistation; learn how SEO plays a part in your Social Media
– Instagram & Facebook insights overview; measuring your engagement
– Social Media Strategy; Key times & content themes
– And more; depending on your goals we will tailor part of this package to suit your needs.

And finally we will provide you with a Social Media Content Calendar to help you start implementing everything you have learnt!



Duration: 1hr Briefing Session, 1hr training session.
Cost: $599 ex gst
When: We run the sessions from Mon – Friday, contact us to book in.
Location: One Roof, South Bank, VIC. (Ringwood location, by request only)


Further inclusions:
– Tea & coffee
– $50 credit to use on any of 2aT Services (t&cs apply)
– Social Media Content Calendar
– Free one week at One Roof Co share


What you’ll need to bring:

– A laptop
– Open mind and positive attitude


What you will walk away with:

– A customised Social Media Strategy plan presented in a 5-15 page PDF document
– A keyword list for Search Engine Optimisation and Hashtag usage
Valuable insights and advice relevant to you and your business

You’ll walk away with a clear idea on how to move forward with your brand and how to best take control of the digital world.



Toni-Marie Aston is the founder of 2aT Startup, a digital and design business helping startups start and small businesses grow.


Toni has over 9 years of experience within the marketing field. Her marketing journey began working along side some of the world’s most renowned brands such as GUESS, ALDO Shoes, Tumi and GAP, and she continued to make tracks within the fashion, lifestyle and corporate industries for years to come.


After taking the leap and quitting her 9-5 in 2015, Toni enrolled herself in a full time business management course and quickly began learning the ropes of entrepreneurship. Plans were put on paper, websites were built, many coffees were consumed, and in December 2015 2aT Startup was born, logo and all.



This package runs all year round, from Mon – Fri, between 8 – 6pm, we encourage you to contact us prior to payment to confirm your requested date and time.


Thank you, please keep an eye on your inbox for your free download.