Intro to SEO Workshop

Your website is your digital storefront, ensuring that your potential customers can find you on Google and that your website is user-friendly are vital steps for marketing efficiency. That is why we have designed this intro to SEO workshop for business.

“The team at 2aT really know their stuff, and also how to communicate with you in a plain English no-nonsense format that is easy to understand from a non-marketer perspective. In a small to medium sized business it can be difficult to find someone who doesn’t just roll out a standard template, but instead spends the time with you to understand your business & vision, and then quickly works with that to give you easily executable advice. Great job and I look forward to working with the team here more.”

– Paul Foley

Intro to Instagram (5)


Suitable for beginners and ideal for small business owners wanting to gain knowledge and practical tips they can take to improve their online presence or for anyone wanting to understand how to improve or set up a website to be google and user-friendly.

We will explore everything from keywords and algorithm explanations to how social media can help your website and so much more!


Our workshop is 2-3 hours duration and we hold them year round. Subscribe to stay in the loop for the upcoming dates and news.

This workshop will be held at One Roof Co-working in South Bank, Melbourne.


– Intro to Google and SEO.
– Understanding organic vs paid SEO.
– Making your website user-friendly / your customer journey
– Key digital terms defined (in plain English).
– What is an algorithm?!
– The role social media plays in your online presence.
– Keywords and key phrases, what they mean and how to find yours.
– Q&A time throughout the workshop


From$89 pp (plus booking fee).

We also hold private SEO workshops for groups of 1-6 starting from $399, enquire now by emailing us at

“In 2004 good SEO made you remarkable on the web.
In 2018 good SEO is a result of being
remarkable on the web.”



To ensure this workshop is interactive and tailored to the group, all participants will be asked to complete a short q&a to help us better understand you and your online business goals.

You will walk away with an understanding of how organic SEO works, practical steps to move forward more effectively online.

So the next time your web developer throws some digital jibberish at you, you won’t feel like such a deer in the headlights!

“Just attended Toni’s workshop on SEO. Loved how she made it seem like something achievable for a small business without spending tons of $. Lots of practical suggestions that I can start with now as well.”

– Maggie Scott, Founder of Parachuute


Our next Intro to SEO Melbourne workshop dates will be announced soon. Subscribe to stay in the loop for the upcoming dates and news.

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