What have we been up to?

One of our values is to ensure we support and continue to be apart of the Melbourne startup community. Below you can keep an eye out as to what exciting and fun things we have been up to. If you would like for 2aT to get involved in your next event make sure you get in touch.

Instagram for business workshop

We’re only a few months into the launch of our workshops & we couldn’t be more pleased and slightly overwhelmed by the amount of great feedback and support we have received!

“A fantastic introduction to Instagram and how to make the most of your posts. Toni covered a great deal of information in the 3-hour workshop and really helped me to focus on the purpose of posting and how to chose content. Great for beginners or those who know how to post but are not thinking strategically about Instagram.”  – Kristen, Melbourne participant. 

From delving deep into what to do before your content strategy to how to use the app & how to come up with content that your audiences want to see! We have strategically planned these 3-hour workshops for the busy business owner looking to upskill their knowledge in Instagram and to effectively use it as a marketing tool.

For more info or to book into the next one head to our workshop page here.

Winner of Best Social Media Award

We loved seeing our clients Finch App take home the award for Best Social Media at the YBF Lift Off Awards this year. Having worked with Finch App for over 10 months we have successfully implemented a strategy to deliver creative, fun and informative content. From content creation to full-service management we love working with Finch!

Speaking at the ANA Convention

On Saturday, October 13th, our Founder, Toni-Marie, was invited to speak at the Australian Nanny Convention, hosted at the Novotel, St Kilda, Melbourne. Speaking about all things digital & how to stand out from the crowds online, we had so much fun!

The audience was made up of both personal nanny brands & others were established businesses & they were all keen to learn about creating a strong digital presence 👩🏻‍💻

Our three easy DYI SEO tips from the day were:

1. As always & for everything we do in business… know who your audience is.
2. Make sure your home page has 400 words minimum & then make sure you have other relevant & valuable content throughout your site.
3. Know where you want your audience to go when they get to your website, & have a clear call to action buttons directing them there.

The launch of our Intro Series Workshops

After seeing first hand the pain point areas of startups and small businesses we have carefully designed our “Intro to” workshops. Starting with our Intro to SEO we successfully launched and sold out of our first two sessions and now we are excited to have just released tickets to our Intro to Instagram Workshop taking  place in October

Public workshops have been in the works for a long time and we are so proud to have launched them with such a positive response. #beyourowncheerleader

Interview with the Cool Wow Collective

From solo freelancer to small business owner.  The Cool Wow Collective asks about where and why it all started for our Founder, Toni-Marie.


“Every obstacle or issue that arises is yours to face, there’s no leaving at 5 on the dot, waiting until Monday or taking annual leave when your friends plan a holiday, it’s all on you. And that can sometimes be a lot of pressure for one person.”

Hear her open truth about the struggles and her tips for going out on your own.


Read it here.

Interview with Kate Emiley

During this interview, Toni chats with Kate Emiley about when to recognise the need to outsource your social media and what to do before you tackle social media for your business.

Uplug day with Ranger Dan’s Eco Adventures

Hands up who struggles to switch off from work?! We sure do, which is why we signed up for a day of mindfulness with Ranger Dan! We joined Cassie, Founder of Pip and Coop, Kat Marketing Manager at Mt Buller and a few others to reconnect with ourselves and nature.

The day started with coffee of course followed by a scenic drive to the beautiful redwood forest, after some exploring we soon headed to our meditation and yoga session which was located at a picturesque farm in the Yarra Ranges. We got to try a delicious vegan lunch and we even stopped in at a local winery for some wine tasting!

Ranger Dan has thought of it all with his Mind Body and Spirit tour and I couldn’t recommend it more. To read more about Ranger Dan or to book your own tour, head to his website here.

One Roof Community Market

After working with One Roof Australia on their community-based campaign, we helped them run their very first Community Market. Showcasing their members whilst giving the general public a firsthand experience to One Roof.  

With over 20 stalls on the day, a coffee cart, dj, sausage sizzle and over 100 people through the doors. The event was a huge success & we loved being apart of it all.

Feb, 2018. See more: #ORcommunity

2aT Startup Celebrates 2 years in business!

As another year passes in the blink of an eye, we naturally take time out to reflect. If we have learnt anything in this crazy rollercoaster world of startups, it’s to celebrate the highs & learn from the lows. And, to thank your cheerleaders, from family to friends, & fellow business buddies, 2aT Startup thanks you for all your support.

And most importantly, thank you to our clients. Without your trust, support and patience (because let’s be honest it doesn’t always run smoothly when starting a business) we wouldn’t be here without you.

On December 15th, 2017, we celebrated our success with our nearest and dearest. Thank you.

Equality Celebrations!

Where were you on November 15th, 2017?

We are proud to say we voted yes & as a small business (as well as human beings) we believe in a world where everyone is treated equally, no matter their age, gender, race, or sexual preference.

On November 15th, as all 20 of us gathered around a laptop to await the news, there was nothing but tears of joy, hugs and of course dancing. We loved being part of the celebration at One Roof Melbourne. Here’s a couple of snaps from the day featuring the cutest mascot of all, Dudley, the office dog.

At 2aT Startup we stand tall for equality.

Teaching at Mercer School of Design

Our founder Toni-Marie had the pleasure of teaching a crash course in SEO & Instagram to a group of aspiring Interior Stylists at Mercer School of Interior Design.

A key takeaway was around using platforms like Instagram for networking. Instead of cold calling & emailing we suggest using social media to do the groundwork for connecting with, not only customers but also influencers & affiliates.  

A big thanks to Cassie, the legend & woman behind the scenes at Pip & Coop for making this happen 🙌🏽 October, 2017.

Let’s get Digital Workshop

The League of Extraordinary Women asked 2aT Startup to present at their Let’s Get Digital Workshop over the weekend. Toni joined 3 other experts in the digital field to discuss the importance of Social Media in your SEO strategy. The key takeaway from all speakers was a trend of encouragement to ensure you are using quality content, providing resources to your audience (not just sales), and ensuring you are being authentic across all platforms.

The full day workshop was such a great opportunity to share our knowledge and be around other inspiring goal setters in business.

Interview with Sheree Rubinstein

Sheree, the Founder of One Roof Australia and Toni, sat down to discuss facing the fear of bringing yourself into your brands social media.

Women on the Go

This was 2aT’s second year participating at Yarra Valleys Women on the Go event, held on Wednesday, June 28, 2017 was a wonderful morning of inspiration organised by Yarra Ranges Business.

The Institute of Code

Our Founder, Toni-Marie Aston was asked to teach a group of small business owners at a 10 day retreat where they learnt the essentials of digital advertising, social media, analytics and more.

Toni taught classes of up to 12 students with topics ranging from; how to effectively run Social Media for business, SEO basics and how to set up Facebook advertising campaigns. Throughout the 10 days, she also ran Instagram mastermind sessions and provided mentoring to the students.

2aT Startup celebrating one year in business party!

A big thank you to everyone that came to celebrate 2aT Startup 1 Year in Business Party! So much fun was had & to all those that helped make the night happen – Thank you.

Some special mentions and thanks to: Prue Aja – For capturing most of these amazing photos! Fig & Bloom for the beautiful floral displays & One Roof Australia for the incredible event space!

New Beginnings Fair

2aT Startups first major expo was at New Beginnings Fair in Melbourne 2016. Creating a fun, interactive and creative space, 2aT stood out from the crowd and loved being part of such an amazing startup event.

“New Beginnings Fair is a unique event for budding entrepreneurs and small business owners. Inspiring speakers, workshops, vendors and a whole lot more.”

Women on the Go

Alongside other amazing women in business 2aT exhibited at the Women on the Go by Maroondah city council. These local events support and provide an opportunity for women in business to come together to network and promote their business.

“New Beginnings Fair is a unique event for budding entrepreneurs and small business owners. Inspiring speakers, workshops, vendors and a whole lot more.”

Thank you, please keep an eye on your inbox for your free download.