Our Values

Working with small businesses and making visions a reality is our thing.

We value being able to do what we love every day and we want to make sure our

customers know what we’re about, what we preach and why we are different.

Our values

Being personal

At 2aT Startup we know it’s impossible to better a business that we don’t know or understand, that’s why we value taking a one-on-one approach to get to know our clients and learn about their values and goals, to ensure they align with ours.


We do more than provide a service, we offer our clients the chance to understand what’s going on behind the scenes, we simplify the tech talk and we enlighten their experience.

Tell me and I will forget. Teach me and I may remember. Involve me and I will learn. – Benjamin Franklin


We know that starting a business is hard because we did it. We know it’s scary and sometimes you’re just winging it. That’s why we offer free startup consults as we want startup support to be accessible to all.

We also know starting a business can be expensive, which is why we pride ourselves on offering affordable designs and solutions that won’t comprise on quality.


We are social creatures and we can’t help but love getting amongst the entrepreneur and small business community. We thrive on not hiding behind our screens and meeting like-minded goal setters, so make sure you keep an eye out for us on the streets!

See what we’ve been up to here.


At 2aT Startup, we have a no discrimination policy. We are proud to say we have partnered with Solemnly Swear by vowing to support everyone no matter their age, race, gender, abilities or sexual orientation. Solemnly Swear is a wedding directory and safe resource hub for all. And, they use their hand on heart symbol by offering it to other businesses to upload to their website to easily identify that they support marriage equality.


It might sound cliche’ but like 95% of Melbourne’s population, we value our coffee. What’s our favourite coffee hot spot you ask? Well, Chuckle Park steals a solid 8/10 but Cup of Truth stole our hearts with a strong 10/10.

Do you share similar values?

We love helping startup start and small businesses grow!

If you’re passionate about your brand and keen to work with an innovative team then get in touch, we’d love to hear from you

Find out more

Read more about us here.

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