Business Naming Brief

At 2aT Startup, we strongly believe we cannot help better a business that we do not know or understand. That is why we take a personal approach when working with our clients. This naming brief will not only allow us to gain more of an insight as to how we can help you, but it may also assist you with working on your business goals and values.

Take your time and if you can’t answer all the questions, that’s fine, just provide as much detail as possible for now.


  • These questions might sound irrelevant to you at the moment, but we want to get a sense of how you want the brand to feel. Try to answer as best you can.


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