Thirdly-When you are posting, try and think of questions or comments that will be truly engaging, don’t comment for the sake of it.
For example, we see a lot of comments such as “great post, really great job!” on people’s posts, which is pretty un-inspired, and doesn’t really make the account holder want to reply to this kind of run-of-the-mill type of engagement.
Try asking a question, or asking them more about what it is they’re posting about- this will help you stand out in the crowd and give you a much higher chance of creating a rapport and online community.
On a post about a skincare product you really like, you could say something like: This product is so beautiful to use! Can I ask: what inspired you to create it?
This is the type of comment where the user will be really likely to respond, as someone is showing genuine interest in what they’re doing. It’s a win/win for both parties!
The like button is gone, but engagement is still key and being ‘present’ online will now matter more than ever!
Did you find this blog helpful? What do you think of the like button being removed on Instagram? Share with us your thoughts in the blog comments below!