The most important aspect of your business is your clientele. Knowing who that is, is key to any successful business.
It is easy to create content and hope that someone will find it and engage with it. It’s a bit like throwing spaghetti at the wall and seeing what sticks…
For example, we recently had a client that needed help in this department, and originally said she can sell her product, women’s shirts, to “anyone who needs it”.
A common phrase we tend to hear, and whilst it might be true, when it comes to your branding and marketing you can’t try to please everyone. You will end up confusing your audience in the process and wearing yourself out.
Instead, you need to find out who really needs it. Back to the client with the women’s shirts… after a simple brainstorming session, we discovered that a mother could buy it for herself and also for her daughter. Straight away we identified the shirt is a bigger benefit to the mum, rather than just daughter alone.
We also narrowed it down further to a working mother as the shirts had a corporate look to them.
Now to put this in perspective, if the client had chased “anyone”, she would have tried to please the 13-15 year old girl, as well as the 20 something version of her, and then the 40-50 plus version of her. Things would have been a mess.
So, if you are picking up what we’re putting down you should start to realise if you want to be more serious and strategic, you must discover or refine who needs your product the most. Create a customer persona aka target audience and customer profile of them.
If you’re asking yourself, “How do you create this business-altering, magic marketing tool?” continue reading on for the answer!
Below we have put together our top 3 steps to help you start profiling your ideal customer: