To not only provide affordable digital and design solutions to startups and small businesses but to educate and empower them about what is achievable with their brand identity and digital presence.


Because we have been there and done that. We know what it’s like to start a business, the excitement, the nerves and the ‘what now?’. We want to help, we want to support and we want to teach.


We craft beautiful digital and design solutions through branding, website design, digital marketing and social media. We are here to help your business grow and achieve its full potential.

Oh hey!

Looks like you’ve landed on our about page, which means, right now you’re probably wondering who exactly is 2aT Startup and how did we begin?

In short, we’re a Melbourne-based digital marketing and branding agency. Working with small businesses and startups, we help them grow through innovative and strategic digital and design solutions and education services. Our journey began simply because people like you inspired us; people with big ideas, chasing big dreams.

We saw firsthand how many entrepreneurs were struggling to start or even grow, not knowing what to do next or finding it hard with limited resources, and we realised we could help other people achieve their dreams while fulfilling some of our own. Fast forward a little and in December 2015 2aT Startup launched with a mission to not only support small business but also to educate them about what makes a great brand and how they can effectively move forward.

So we know that starting a business can be a strange mixture of completely overwhelming and unbelievably exhilarating. Some days you’ll be walking on sunshine, others you’ll feel like the cartoon guy with the storm over their head. That’s why we’re here. At 2aT Startup, we have the skills, passion and experience to help you start your business right.


Meet our Founder

Toni-Marie Aston


Like most entrepreneurs, Toni’s pathway to business was less of a straight road and more of a boot-strapping uphill adventure…

A marketing guru with a dream of running her own business, Toni spent over 8 years dedicated to lifestyle, corporate and fashion marketing. Working events, digital and traditional marketing for both small boutique businesses and large corporations. Toni was able to see up close the ins and outs of a business, and absorb what makes a business truly successful.

In 2015 after resigning from her successful role as an eComm and Digital Marketing Manager, she gave into her wanderlust side and spent a few months travelling South East Asia #EatPrayLove. After indulging in amazing food, and the endless sunny days, her trip was coming to an end and the idea of returning to a regular 9 – 5 was haunting her.

Returning to Australia Toni explored the idea of starting a business again and soon began to help out her friends with their websites and brands; it was then that her passion reignited!

Determined to further her knowledge, Toni applied for and was accepted into the Australian Government’s New Enterprise Incentive Scheme where she studied Small Business Management before launching 2aT in December 2015.

From writing a 26 page business plan and struggling with isolation at home to helping support over 100 startups and moving into a new office space, Toni has come a long way in three years. Today she’s as gun-hoe as ever, with a fear of free time, a social media addiction and an employee or two!

If you’re interested in having Toni speak at your next event, run master classes or workshops click here to make an enquiry.

Toni-Marie Aston
“Tell me and I forget. Teach me and I remember. Involve me and I learn.” – Benjamin Franklin

Say hi to Carmela

Our Digital Marketing Assistant. Having studied Marketing and PR Carmela brings a wealth of knowledge to 2aT. She has a serious knack to successfully bring life to brand voices across all forms of digital, including social media, video scripts, and more.

Her content creating skills are on point and when she isn’t chasing clients around with an iPhone, you can find her lost in a book (whether she’s reading one or trying to write her own short stories), trying her hand at bullet journalling and making videos for YouTube, or simply just catching up with friends.

“Don’t be so afraid to fail, that you won’t even try to succeed.”

Introducing Jamie

2aT’s imagination interpreter, also known as our graphics designer. With a love of digital design, Jamie brings a unique style to her work by incorporating hand-drawn aspects when she can. She knows that branding is so much more than a logo and understands the importance of creating brands that will set you apart. She has a personal love for photography, enjoys adventures with friends and as a New Zealand native, she loves exploring Melbourne!

“You never lose until you quit trying.”

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