Due to increasing interest and requests we will now be holding private workshops as well as public group workshops. Our next round will be scheduled for late 2017, so make sure you register your interest below.

 Let’s start your Social Media platforms and online presence the right way!




This workshop is for startups and small business owners who understand the importance of having an online presence but are feeling overwhelmed with Social Media platforms, website options and digital terminology. It is for startups and small business owners who have a clear understanding of their services or have their products ready to go, but just need a little guidance on where to start.


This workshop is perfect for those wanting to be around other like-minded people and gain some support and insights from an industry expert, whilst in a laid-back,  creative and welcoming environment.

Register your interest



1. The first steps:

Together we will ensure your business’s vision, goals and branding are all aligned and you will discover how these elements go hand-in-hand with your brand’s digital presence.


Topics covered include:

– Establishing your vision and mission statement
– Identifying your ideal client
– Branding for your business explained


2.Starting in the digital world:

During this part of the workshop, we will create a one-page strategic plan for your social media and continue to learn about how you can leverage digital platforms and hashtags.


Topics covered:


– What Social Media platforms should YOUR brand be on
– Setting up your social profiles the right way
– Understand the importance of hashtags & keywords
– Our top tips & tricks for Instagram & Facebook
– SEO (Search Engine Optimization), what is it & what does it mean


3.Where to next?

Have you ever wanted to pick someone’s brain and ask how they did it?  Do you have a burning question about the digital world? or perhaps you just want to chat with other like-minded startups on a similar journey to you. We will close the workshop with an open discussion and get to know each other a little more.


Wrap-up includes:


– Toni, the founder of 2aT shares her recommendations of what to do before you launch
– Q&A Session
– Open table discussion



Duration: 3-4 hours
Cost: $109 + GST
When: Tuesday, March 7th at 10am – 1pm
Location: One Roof, South Bank, VIC 3006


Further inclusions:
– A delicous morning tea
– Notepads & Pens


What you’ll need to bring:

– A laptop
– An open mind and positive attitude


Key takeaways:

– A one page Social Media Strategy plan
– Refine your vision, mission and get clear on your target audience
– Know how to set up your Facebook and Instagram profiles
– Create a keyword list for Search Engine Optimisation and Hashtag usage
– Take home print-out of our top Social Media tips
Valuable insights and advice relevant to you and your business
– A chance to be around other like-minded attendees


You’ll walk away from the day with a clear idea on how to move forward with your brand and how to best take control of the digital world.



Toni-Marie Aston is the founder of 2aT Startup, a digital and design business helping startups start and small businesses grow.


Toni has over 9 years of experience in the marketing field. Her marketing journey began working alongside some of the world’s most renowned brands such as GUESS, ALDO Shoes, Tumi and GAP, and she continued to make tracks within the fashion, lifestyle and corporate industries for years to come.


After taking the leap and quitting her 9-5 in 2015, Toni enrolled herself in a full-time business management course and quickly began learning the ropes of entrepreneurship. Plans were put on paper, websites were built, many coffees were consumed, and in December 2015 2aT Startup was born, logo and all.

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We will be running the next workshop in late 2018! To ensure that every participant gets the attention they deserve, groups will be kept intimate, with no more than 10 per group. Which is why we encourage you to register now to avoid disappointment.

Register your interest