To not only provide affordable digital and design solutions to startups and small businesses but to educate and empower them about what is achievable with their brand identity and digital presence.
Because we have been there and done that. We know what it’s like to start a business, the excitement, the nerves and the ‘what now?’. We want to help, we want to support and we want to teach.
WHAT WE DO
We craft beautiful digital and design solutions through branding, website design, digital marketing and social media. We are here to help your business grow and achieve its full potential.
Looks like you’ve landed on our about page, which means, right now you’re probably wondering two things: one when is it acceptable for you to consume another cup of coffee? And two, who exactly is 2aT Startup and how did we begin?
Firstly, let us say, that we firmly believe coffee is always acceptable, in fact it’s one of our ‘core’ values, so grab yourself a cup and settle in.
Now to answer that less pressing question, in short, we’re a Melbourne-based digital marketing and branding agency. Working with small businesses and startups, we help them grow through innovative and strategic digital and design solutions and education services. Our journey began simply because people like you inspired us; people with big ideas, chasing big dreams.
We saw firsthand how many entrepreneurs were turned down by big agencies due to their limited funding and realised we could help other people achieve their dreams while fulfilling some of our own. In December 2015 2aT launched with a mission to not only support small business but also to educate them about what makes a great brand.
Now, back to you and your cup of coffee!
We know that starting a business can be a strange mixture of completely overwhelming and unbelievably exhilarating. Some days you’ll be walking on sunshine, others you’ll feel like the cartoon guy with the storm over their head. That’s why we’re here. At 2aT Startup, we have the skills, passion and experience to help you start your business right.
Who runs the shop?
Like most entrepreneurs, Toni’s pathway to business was less of a straight road and more of a boot-strapping uphill adventure…
A marketing guru with a dream of running her own business, Toni spent over 8 years dedicated to lifestyle, corporate and fashion marketing. Working events, digital and traditional marketing for both small boutique businesses and large corporations. Toni was able to see up close the ins and outs of a business, and absorb what makes a business truly successful.
In 2015 after resigning from her successful role as an eComm and Digital Marketing Manager, she gave into her wanderlust side and spent a few months travelling South East Asia #EatPrayLove. After indulging in amazing food, and the endless sunny days, her trip was coming to an end and the idea of returning to a regular 9 – 5 was haunting her.
Returning to Australia Toni explored the idea of starting a business again and soon began to help out her friends with their websites and brands; it was then that her passion reignited!
Determined to further her knowledge, Toni applied for and was accepted into the Australian Government’s New Enterprise Incentive Scheme where she studied Small Business Management before launching 2aT in December 2015.
From writing a 26 page business plan and struggling with isolation at home to helping launch over 39 startups and moving into a new office space, Toni has come a long way in one and a half years. Today she’s as gun-hoe as ever, with a fear of free time, a social media addiction and an employee or two!
“Tell me and I forget. Teach me and I remember. Involve me and I learn.” – Benjamin Franklin